Pacific Cataract And Laser Institute - 10047 Words

CASE 17: PACIFIC CATARACT AND LASER INSTITUTE 2 CASE 17: PACIFIC CATARACT AND LASER INSTITUTE 4 CASE 17: Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market Catherine Grace Bautista Adventist University of Health Sciences Running head: CASE 17: PACIFIC CATARACT AND LASER INSTITUTE 1 Abstract A comprehensive process is often undertaken in the strategic change process was applied to Pacific Cataract and Laser Institute. The objective of the paper is to exhibit the process, conduct a stakeholders? analysis, identify the strategic issues and look into how the company expands its corporate strategic intent, increase customer awareness about the product and by what method to employ to step up†¦show more content†¦The facility is collaborating closely with the patient?s optometrists who serve as the primary care doctors. If a surgery is necessitated, the doctor of optometry (OD) will then direct the patients to the expertise of the eye surgeons of PCLI to address specialized treatments. In Spokane alone, they have built a strong network of about 150 family optometrists. For a period of time, PCLI has managed their operations with eleven satellite clinics, seven surgeons, several surgical assistants, patient counselors and a resident physician at every clinic (Swayne, et al., 2013). However, due to continued growth in the industry with significant market potential, stiffer competition is slowly escalating. In fact, intense rivalry from other laser eye surgery centers in Canada as well as other larger laser eye care centers in the nation who are charging less for Lasik eye surgery are becoming a huge challenge for PCLI. The facility is very much aware that there is an enormous possibility that they will lose a huge number of patients to the aforementioned competitors. With that, there is an intense pressure to reduce overhead costs to survive in a competitive landscape. It is imperative for the facility to reevaluate its market efforts and its services operations process and focus on new management strategy, capacity utilization, cost control and marketingShow MoreRelatedHospital Pacific Cataract And Laser Institute2254 Words   |  10 PagesStatement There is a concern that the coordinator of the clinic has noted about the hospital Pacific Cataract and Laser Institute. The hospital is well known for the services that they offer to their patients, and they face a lot of competition from the hospitals that offer the same service. One of the Doctor’s, Dr. Everett, is concerned about the kind of pricing that their major competitor in the Laser surgery is offering. The Canada based hospital is advertising the surgery for the cost of $900Read MoreThe Clinic Coordinator And Optometric Physician Of The Pacific Cataract And Laser Institute Essay1040 Words   |  5 Pagesthe clinic coordinator and optometric physician of the Pacific Cataract and Laser Institute (PCLI) office in Spokane, Washington. A special surgical team, which includes seven surgeons, comes to the Spokane clinic to perform laser vision correction surgeries known as LASIK and other eye surgeries weekly. There are a total of 11 PCLI clinics throughout the north western United States that the surgical team cover. Competition from Lexington Laser Vision (LLV) in Vancouver, Canada, is charging lowerRead MoreCase Study6167 Words   |  25 PagesCASE 17 Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market* Dr. Mark Everett, clinic coordinator and optometric physician (OP) of the Pacific Cataract and Laser Institute (PCLI) office in Spokane, Washington, looked at the ad that Vancouver, Canada-based Lexington Laser Vision (LLV) had been running in the Spokane papers and shook his head. This was not the first ad nor the only clinic advertising low-priced LASIK eye surgeries. Dr. Everett just could not believe thatRead MoreBionic: Artificial Pacemaker and Electronic Noses8677 Words   |  35 Pagesgenerator. The hybrid circuit and battery are placed in the titanium case in a specially designed ‘clean room’ that has no static or dust in it. Once the hybrid and the battery are in the casing, the casing is welded shut with a high-powered laser beam. This laser beam gives the pulse generator a hermetic seal, which means that the device is air-and liquid-tight. After welding, the top ‘header,’ of the pacemaker is attached and the entire device is covered in a thin layer of plastic. This plastic coating